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PurposeBlack is a new initiative launched in May 2020 through a collaborative effort of more than 130 Black experts. As the name indicates, PurposeBlack intends to economically resolve some of the principal issues Black people worldwide face. Preparation is well underway to launch the first model of this global initiative in Ethiopia. We strongly believe that the new approach is an excellent opportunity for Ethiopia and Africa to be at the center of a massive international enterprise while benefiting millions of Africans in the process. The PurposeBlack Ethiopia initiative will be a multi-billion Birr endeavor encompassing the construction and launching of a mega agro-processing complex, an e-commerce marketplace, five hypermarkets, ten big supermarkets, a chain of more than 1000 retail and distribution stores all over Ethiopia, and multiple agricultural endeavors established by joint ventures with farmers throughout the country.


Leveraging technology, to create an economically developed, influential and respected Black community in the world.


Our vision is to help Black farmers produce globally competitive products and get reasonable prices, reduce youth unemployment, promote Diaspora investment, stabilize the consumer market through fair pricing, promote export, increase foreign currency earning, and facilitate agricultural technology transfer.

Our Goal

To see an economically developed, influential, and respected Black community in the world.


To See An Economically Developed, Influential, And Respected Black Community In The World.

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There is history, strenght & power to
the color of my skin I’m proud to be


Turns out to my country.

It’s no surprise that we have many issues in our country that need to be resolved. We complain about not have enough resources, blame the government and the system, believe that there’s no solution and give up. However, there is so much we can do. Instead of focusing on political solutions, PurposeBlack aim is to concentrate on economical solution. After all, it starts with us. PurposeBlack changes its focus from thinking we are poor to managing the untapped power of human resources and natural resources. No matter where in the world we are from, we will always think about where we came from and where our ancestry origins.

This is exactly why the PurposeBlack team came up with the slogan ዞሮ ዞሮ(Zorozoro) Lehagere. With this initiative along with the diaspora, we can help our country in many ways. Those with the knowledge could provide us with their expertise. Those who are financially capable, could assist by investing in their country. By thinking of one another, considering one’s problem as our own, by collectively working together, we can impact our society and our future generation.


Wolaita Sodo is decided to be the hub of economic excellence of Africa and the globe. 50 agro-processing factories, airport and distribution centers are planned to be developed together with the people and government of Wolaita Zone. Memorandum of Understanding is signed between Purpose Black Eth SC and 12 government sector offices. There are many reasons why we selected Wolaita, Soddo as the head quarters for PurposeBlack Africa.

Why Wolaita

  • The high interest and mentality of the people expressed in action matches our standard to attain PurposeBlack's mission.
  • The nature the rich range of narural diversities in all aspects in fauna, flora and aqua
  • Hospitality The rich culture of the people in hospitality Peace and Security Wolaita Zone is among the top safe areas of investment and tourism
  • Location Wolaita Zone is centrally located for the richness of nature, wisdom agricultural products , Lakes, rivers like Omo & Bilate with potential future associated benefits like source and hub of Hydro electric power.
  • Infrastructure Wolaita has ample enough infrastructures to start big global projects like Global Sodo City
  • The site selected as PurposeBlack's model potential City is ideal- Abela Abaya
  • The mountains, the plateaus , the wide green fields, the hot springs, the rocky natural beautiful site, the population density - 121 p/ sq km ( the least in the zone)

the ready made 1,200 hectare area of land for agro processing currently owned by Wolaita Development Association

The 7 special features of the Zone listed above are among the major reasons why PurposeBlack chose Wolaita as a hub for its global mission.

Recent News

May 10 2022

ፐርፐዝብላክ ኢቲኤች ለሰራተኞች ስልጠና እየሰጠ እንደሚገኝ ተገለፀ።

በእርሻ፣ በአግሮ ፕሮሰሲንግ እና በሪቴል ሱቆች ላይ ትኩረቱን አድርጎ በመስራት ላይ የሚገኘው ፐርፐዝብላክ ኢቲኤች በድርጅቱ ለሚገኙ ሰራተኞች በየግዜው በሙያቸው

May 10 2022

የፐርፐዝብላክ ኢቲኤች ባለ አክሲዮኖች ቁጥር ከ2ሺህ923 በላይ መድረሳቸው ተነገረ።

በሀምሌ ወር 2ሺህ13ዓ.ም ስራ የጀመረው ፐርፐዝብላክ ኢቲኤች በአሁኑ ወቅት ያሉት የባአክሲዮኖች ቁጥር ከ2ሺህ923 በላይ መሆናቸውን የኩባንያው

May 10 2022

የፐርፐዝብላክ ኢቲኤች ትሬዲንግ አ.ማ ሪቴል ዲቪዥን በወላይታ ሶዶ ከተማ ከገበሬው በቀጥታ ተቀብሎ የሚያመጣቸውን ምርቶች ለህብረተሰቡ ማቅረብ መጀመሩ ተገለፀ።

ፐርፐዝብላክ ኢቲኤች በአዲስአበባ ከተማ በመኪና እና በሱቆች አማካኝነት ሲያከናውን ከቆየው የምርት ሽያጭ ባሻገር አሁን ላይ በወላይታ ሶዶ ከተማ ምርትን ለሸማቹ ህብረተሰብ

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