The initiative will be based on a vertically integrated end-to-end product-to-consumer (p2c) model where PurposeBlack Africa will directly work with farmers to process farm products and sell the processed products directly to consumers through its ecommerce marketplace and its retail outlets. The process is expected to make famers direct beneficiaries of the system by eliminating middlemen and adding value the farmers’ products.
In addition to helping the farmers, the project will also help reduce the price of products to consumers, thus, helping stabilize the market and creating a win-win situation for all involved in the process. The project also plans to mobilize the Ethiopian Diaspora to invest in the project, which will contribute to foreign currency earning.
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